Recognized $72K in cost savings
A single campaign ran 10-15 stores with incorrect POP, resulting in wasted time, money, & signage. 47C's Location Master & Commerce Cloud improved spending by 30% by the next campaign. Just two campaigns later, we drove out all unnecessary spending.
In a single campaign that was analyzed, 10% of the client stores received incorrect POP, a hefty mistake that incurred steep costs. 47C Location Master & Commerce Cloud reduced the spending waste by 30% by the next campaign.
Challenges
Taco Bueno needed help streamlining and correcting their massive data feed across 149 stores. Inaccurate tracking resulted in incorrect data for store profiles.
Below are examples of store profiles. Tracking the answers to these questions lay the foundation of ensuing store activities.
- How many windows does the store have?
- What are the window sizes?
- What city ordinances do they track?
- Which stores have drive through capacity?
Inaccurate tracking of these questions resulted in producing inaccurate promotional materials. This became a consistent problem affecting each campaign window, where the client was forced to throw away incorrect signage. This resulted in duplicating employee time and adding costs.
Solutions
Conducted a profile audit of 149 stores. Developed profile builder style question groups and questions to build a more accurate distribution. Resulting in timely promotions and zero out of budget costs.
Commerce
Cloud
Think e-commerce for your field operators. This is their one-stop shop to buy all things marketing- related, and your answer to budget & inventory control.
Materials on-demand.
Location
Master
So many locations, so many
details, so little time. Centralize
everything from window counts and
sign types to city regulations and
complex business rules.
Don’t sweat the details.
Benefits
Client saved costly campaign errors across 149 stores. $72K were saved over just eight campaign windows.
With Location Master, client improved store profile accuracy (size of store, drive through tracking, number of windows, city ordinances) by 15%.
Leveraging Location Master and Commerce Cloud, promotions were delivered on schedule and with accurate signage.
’47Concepts Marketing Operations Suite: Technology Solutions
Location
Master
Commerce
Cloud
Campaign
Manager
Marketing
Kit Builder
Menu Board
Manager
Enrollment
Builder
’47Concepts Marketing Operations Suite: Technology Solutions