Nuanced, Hyper Targeted Marketing Campaigns
'47Concepts Campaign Manager ensures that your brand message and store level execution is flawless every step of the way: the right messages on the right signage, with the right sizes and quantities to the right stores. Every time.
47C's Campaign Manager software drove flawless execution of store-level, localized marketing campaigns across 1500 sites. Now, every month our client saves 52 hours of manual tracking from spreadsheets and emails.
Challenges
Murphy USA is a convenience fuel retailer with 1500+ locations. Each location received a marketing kit with a large number of POP materials to support each of Murphy’s campaigns.
Murphy USA needed to accomplish two important goals:
- Speed up the marketing process
- Improve the store-level execution of each marketing campaign
Solutions
47C improved the process by implementing a promotion planning and execution platform: Campaign Manager. This eliminated the need for category managers to track and communicate promotion details via spreadsheets and email. 47C’s Campaign Manager also produced site specific planners. These visuals told each store operator when and where to place their marketing signage. Now, the right stores receive the right messages, with the right price points, on the right materials, at the right time.
Location
Master
So many locations, so many
details, so little time. Centralize
everything from window counts and
sign types to city regulations and
complex business rules.
Don’t sweat the details.
Campaign
Manager
The key to successful location-level marketing is execution in the field. Input campaign details & we’ll “automagically” configure your campaign needs & instructional guides.
Execute with precision.
Benefits
Time savings of 52 hours every month for category managers. Eliminated need of manual spreadsheet and email tracking.
Ability to build a marketing campaign that accounts for variations in size & quantities, the right price points, rules, and sign types.
A visual communication tool that enables consistent execution from the corporate brand team to the store operator.
’47Concepts Marketing Operations Suite: Technology Solutions